An immersive Panda Trail across the southern Chinese city of Chengdu will tell the conservation story of China’s giant panda.
 
Chengdu is in Sichuan Province. It forms the world’s most significant continuous area of panda habitat. It includes several UNESCO World Heritage-listed sites, including giant panda sanctuaries.
 
HASSELL was named as one of the successful practices in the Chengdu Panda Land competition to masterplan key sites across the city.
 
They are all connected to the conservation, protection and education of China’s giant pandas.
 
The HASSELL masterplan defines a connecting tourism trail. It emphasises various themes which build on China’s conservation efforts.
 
HASSELL has identified three sites across Chengdu in the masterplan.
 
They are are critical to raising awareness of environmental challenges facing giant pandas. These include habitat loss and livestock grazing.
 
At Dujiangyan, visitors are explorers rather than conventional tourists.
 
People can immerse themselves in the natural landscape. They can wander through the valleys of a panda-habitat parkland, observation station and an eco-resort.
 
In Beihu, the focus is on the surrounding communities, bringing them into the efforts.
 
Scientific research and cultural innovation centres will improve local education.
 
At Longquan Mountain, a landscape restoration strategy revegetates the degraded mountain areas.
 
A new education and learning venue and a nature park will connect the mountain to the new eastern edge of the city and a global market.
 
The master plan draws on research into how people perceive and engage with wildlife.
 
The Panda Land Master Plan is a joint project between HASSELL and Tongji Urban Planning and Design Institute. Jon Coe provided advice.